Front and rear geared/direct-drive hub motors and wheel kits.
Hub motors power the large majority of e-bikes sold online, including almost every fat-tire, folding and budget commuter bike. They are sealed units built into the wheel, which makes them simple to live with and, when something finally fails, usually replaced as a complete laced wheel rather than rebuilt. Rear hubs are the norm on factory bikes; front hubs are common in conversion kits because they are easy to install and leave the bike's gearing alone.
Geared hub motors have a small, fast-spinning motor driving the wheel through a planetary gearset with an internal clutch, so they freewheel when you pedal unpowered and deliver strong low-speed torque from a light package. Direct-drive hubs are bigger and heavier, have no gears to wear, run nearly silent, and can offer a little regenerative braking, at the cost of slight drag when unpowered. For most riders in Frisco-style terrain, a geared hub in the 500W to 750W range is the practical choice.
Fit is where purchases go wrong. A rear hub must match the frame's dropout width (commonly 135mm, or 170mm and up on fat bikes), the axle style, the disc brake mount, and the type of cogs it accepts (a thread-on freewheel on most, a cassette body on some). Electrically, the motor must suit the controller's voltage and current and its sensor wiring. The cleanest replacement is the same model your bike shipped with, or a kit with its own controller. Mismatched electrical parts can damage a controller or battery; if you are unsure what you have, an E-Bike Assessment is the safe next step.